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Time to market can make or break a product’s success. Delays in product launches block revenue and cause a cashflow problem for the business. You have customers waiting. And you have competition arising from “Me Too” products. This is especially true in the world of embedded systems.
If your electronics and embedded product development is slow, identify the cause from the following.
Do you have a strong team of developers but still experience delays in product launches? Then have a look at your planning. Without a clear roadmap and well-defined scope, development teams go off track. Vague requirements mean more revisions and changes. This causes wasted time and effort.
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Limited resources slow down product development. A shortage of skilled engineers is a typical constraint. Other common constraints are lack of training, equipment, and funding.
The skill level of your developers will affect your product launch. All developers are not the same. Good developers can create elegant solutions in a short time, while an average developer can add delays (by introducing bugs).
Identify the reason and consider investing in additional resources or outsourcing aspects of your project where your team is less experienced.
Scope creep happens when the project’s features extend beyond the original plan. This results in additional work that delays your launch.
Was your initial plan detailed with defined work boundaries? If not, you are figuring out what to develop on the go. This is fine, but you cannot expect the work to finish soon until you start saying no to additional features.
Did you have clear objectives but the customers or the team kept adding more features? Then you need to introduce a strict change-control process.
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Fewer PCB iterations = Faster product launch
Each PCB iteration takes around 6-8 weeks. Add to that any development delays.
This is a big problem and requires a blog of its own. In short, this happens when
Hire developers who read the datasheets well and pay attention to detail. They are well-suited for hardware design. Or cultivate this culture. This is where hardware design starkly differs from software development. The cost of a mistake during development in software is low; You find the bug, you fix it, and you push the code. In case of a hardware mistake, you lose an iteration. Therefore the quote “measure twice, cut once” is a good device for hardware developers.
Simulating your circuit also helps identify problems before the hardware is manufactured.
Before the firmware developers start working on the hardware, did someone from the hardware team test the hardware in detail? Software developers could bang their heads for days before finding out that the fault was in the hardware, not their code.
Your team lost days, by saving a few hours from testing.
The same goes for testing the final software and hardware. Don’t skip unit testing. Unit testing reduces the cost of bugs.
Source: Dilbert Comic
Launching hardware products involves navigating complex regulatory and compliance standards. Be it CE, UL, FCC, or another regulatory body. It is crucial to ensure that your product meets these requirements. And it is time-consuming and challenging to stay up to date with evolving standards.
Involve experts at an early stage. This will help in preventing redesigns.
Delays in long projects are often made worse because you need handovers between developers. Project handover from one developer to the next requires significant time. That can be reduced by having recorded requirement collection sessions and transfer of knowledge meetings. Remember, developer time is the biggest constraint companies face these days in their development plans.
If you often face additional delays due to handovers and onboarding, you probably need to have a deeper look into your company culture. Why aren’t the developers staying until the project’s completion?
Poor communication results in misunderstandings, misaligned expectations, and, ultimately, project delays. When you and your customers are not aligned, you’ll do wasted work and have scope creep. When managers and developers are not aligned, developers duplicate or overlook the tasks. And you can’t blame them.
To reduce time to market,
Being clever about what you work on gives you better results than working harder.
